Bulgari is celebrating its birthday number 130 with the reopening of the historic boutique on Via Condotti, the heart of the luxury shopping in Rome.
To extinguish candles for Bulgari, which is celebrating its 130 years of Rome, in the magical setting of Via Condotti , where the festivities began its proceedings yesterday, with the reopening of the historic flagship store at the foot of the steps of the Trinita dei Monti, that are admired and photographed by tourists from every corner of the world.
The local shines again in a new guise, after five months of restoration, under the direction of architect Peter Marino, which was responsible for the signing of the project, which turns in a brilliant way the appearance of the boutique that is spacious up to 1,200 sq m, it is 700 of as held for sale, and spread on two floors.
It was in this environment that frame took shape some of the first steps of an adventure destined to the glory of the world, so the choice to host the festivities seems right and proper. To act as godmother at the baptism of the room, in the new role was Carla Bruni, who wore a necklace worth over € 7 million, lent by the fashion house.
For these celebrations, Bulgari has donated to the Mayor of Rome an allowance of € 1.5 million for the restoration of the steps of the Trinita dei Monti.
Many over the years, celebrities who have worn Bulgari jewelry, such as Romy Schneider, Ingrid Bergman and Sophia Loren. These creative works of art are highly appreciated by international celebrities who love to wear the precious accessories of the brand.
Sometimes Victoria Beckham is seen with the necklace millionaire Italian brand had a gift from husband David Beckham. Fascinated by diamonds and luxury jewelry, even Angelina Jolie was photographed several times with the precious articles of the known fashion house, whose husband Brad Pitt is a great admirer.
Pure Rania of Jordan, wife of King Abdullah II, has become seduced by the ring and pendant silver Bulgari, born to the Save the Children campaign, received as a gift from Isabella Rauti, Gianni Alemanno and wife of former mayor in this occasion of his “old” state visit to Rome.
Even Julianne Moore appreciates products of high Italian jewelry brand, with particular reference to those in platinum and diamonds. The list of admirers of the house is long and includes businessmen, singers, actresses and stars of the show, kidnapped by the enchantment of his proposals.